Jul 172013
 

Just watched the video book review by Keith Nerdin of Branding Against The Machine and ordered the book from Amazon based on his review.

If Keith was able to get so much from this book (and only shared a bit of it in the video review), then imagine what gems I will find. Keith’s review sells the book more than the author’s own video!

I am always searching for ways to help my company, Mid-Columbia Insurance, stand out from the crowd and position itself in the market. I look forward to reading the book and, if Keith is right, I should find many ways to grow our brand, stand out from the competition, and create a lasting connection with our customers. This is the definition of success in business today.

Book Info

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
by John Morgan
Publisher: Wiley
Published: 10/24/2011
ISBN-10: 1118103521
ISBN-13: 978-1118103524
Source: Amazon
Format: e-book

Publisher Synopsis

The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your audience and win their business by giving more and selling less. Yours must be a Brand Against the Machine.

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their visibility and credibility, and create an indispensable brand that consumers can relate to, creating lifelong customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.

Brand Against the Machine offers a blueprint for your brand framework, with step-by-step guidance, including:

  • Know who your target audience is and what they want
  • Define your position as the go-to authority in your industry
  • Determine your audience’s problem and create a solution for them
  • Produce valuable content that attracts your audience and engages them
  • Promote yourself without pestering people
  • Over-deliver on your promise

The machine is a rusted piece of junk in the marketplace. Ditch traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.


Author Info
John Morgan is the President of Brand Against the Machine, a company that specializes in personal and corporate branding and online marketing and helps entrepreneurs position themselves as leading authorities to their target market. John has worked with companies in more than 300 industries, including Fortune 500 companies and Hollywood celebrities. He regularly speaks to audiences ranging from 50 to 3,000 people and has been featured on FastCompany.com and MSNBC, among others. John has been called "a force to be reckoned with when it comes to branding". His consulting services are used by some of the largest brands in the world. John is an in-demand public speaker who's known for delivering excellent content in a straight-to-the-point way. Unlike this bio would have you believe, John does not always talk in the 3rd person.


Source: Keith Nerdin
My Social Media Links: Facebook; Google+; Twitter;

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