Aug 162021


Add 2 FAQs to per week


To create & manage knowledge base documentation to answer client & site visitor questions and ti serve as SEO material


  • Answer People Also Ask questions
  • Build out of post
  • Add to SocialBee “Did You Know FAQs”


  • Build out draft topics
  • Pull old SocialBee “Did You Know FAQs” into BetterDocs


May 232017

A quick read on the plane traveling to Ohio and back for the Hawksoft Users Group Conference. Although it was a quick read, I feel I underlined something on almost every page.


  • pg 5: “The consumer isn’t a moron, she is your wife.” — David Ogilvy
  • pg 31: – find popular hashtags then use them in FB, Twitter, & Instagram
  • pg 43: Facebook 3-3 – Write on 3 friend’s walls each day. Start 3 private chats each day. (with Carlos Vargas idea of unfollowing & lists)
  • pg 51: Critical Essentials for Every Facebook Ad:
    • Image
    • Extras on the image
    • Killer, Clever Copy
    • Specific Calls to Action
    • Mobile Optimized Ads
    • Link to a Proven Mousetrap
  • pg 55: C-cubed Facebook Ads – Capture, Create, Close
  • pg 88: Book: Predictable Revenue by Aaron Ross (ordered)
  • pg 91: CRMs: Follow Up Boss, wilio, BetterVoice, SendHub
  • pg 91: SMS: “I just got your contact info from XXX, can you talk now?”
  • pg 92: Bursting: Call, Email, & Txt at same time
  • pg 96: Old lead email
    • Subject: Quick Question Body: Are you still looking for a better deal on your auto insurance? Signed: …
  • pg 98: – to research by keyword, source, or topic to show most socially shared articles online
  • pg 110: Charlie app w/schedule. Can Blitz integrate w/o outlook or google?
  • pg 113: Acknowledge: you just want to know ____. No problem. Respond: We have 8 different companies that we use to find the best possible rate for you. Let me get a bit more information from you to see what we can do. Pivot: <Ask your next probing question>


Ideas Sparked:

  • I understand you were recently shopping for insurance, have you already purchased a new policy or are you still looking for a good deal?
  • Add txt template: <name>, Sorry I missed you. Let me know when is a good time to call.
  • Need to revie email collection contest again
  • Do you want to talk to more insurance sales people or just get this started?
  • Intranet: WA County accessors and linked to Hawksoft
  • 30 Day Money Back Guarantee? or Customer Satisfaction?
  • Last month: $$ range for liab only & C&C
  • NatGen: 2 months down & 4 pay but can spread it out over 5
  • Lined paper w/quoting area & questions to ask
  • Replace company logos on website with reviews & names
  • Zillow FB page idea: Taste Test Tuesday. What can we do?
Apr 232017

July 2015 life got busy for me and I posted my last post here and really slowed down on the Mid-Columbia Insurance website but it is time to get things going again. I originally started this blog in July 2004 with a post wondering what I would do with this online journal and it is time to start pondering that question again.

I realized the other day that I always have a number of ideas/projects that I am working on at any one time both for my business and for my personal life (if there is a difference anymore). While I am working on an idea, it would be great to document the iterations and failures so that next time something similar comes up or if I have to leave the project for a couple months (or years) I can pick up where I left off and remind myself of lessons learned. Also, once the idea is worked out, hopefully it will help someone else.

So, without anymore fanfare, wish me luck.

Gary Paulson

Jul 252015


My office computer started showing signs of early dementia last week and by Wednesday I knew it was time to retire the computer. Thursday I had no choice.

The first signs were minor. My computer was requiring re-login each time I came back to the office and other things I just attributed to windows quirks.

Then on Wednesday I noticed that none of my scheduled tasks were being run. Pulling up the scheduled task program popped up one warning after another from Windows for each task that the scheduled task was missing. Going into the system directory, I could see them all sitting there, nice & pretty.

Thursday I logged on and started up the Chrome browser and up popped a message that the program could not be run because some companion file was missing. I didn’t even know Chrome had a companion. Ok, I tried Internet Explorer. Same thing. I tried another program and got the same message.

I went into the system and told it to go to a restore point from early in the week when windows updated. No help.

I told it to go back even further. Ah, sorry. Wouldn’t let me.

I knew at this point it was time to give up. Time to make a trip to Costco. All they have are Windows 8 machines but I will upgrade it to Windows 10 as soon as I am sure it will work with our various vendor sites.  I thought I would make it through life without every touching a Windows 8 machine. Oh well.

Apr 192015


On our way home last week we stopped at the Maryhill Winery. We enjoyed our visit so much that Von and I have decided that we need to get out more often. To that end, we are going to atempt to visit many more wineries in the weeks, months, and years to come. More details on how we plan on reaching this goal will follow.

Update: The blog has gone live –

Apr 192015

Love One Another

Sometimes I think we confuse being a Christian with being a Republican.

And just in case you think “one another” means “those who look, think, and act like you”, here are some other verses to contemplate this glorious Lord’s day:

Galatians 5:14 – For the entire law is fulfilled in keeping this one command: “Love your neighbor as yourself.”

Romans 13:10 – Love does no harm to a neighbor. Therefore love is the fulfillment of the law. And finally:

Matthew 5:44 – But I tell you, love your enemies and pray for those who persecute you

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