May 162013

The E-Myth Revisited.
Michael E. Gerber.

What does it take to be successful? According to Michael Gerber in The E-Myth Revisited, success is born from a determination to do what needs doing and if you don’t know what needs done, that determination is directed at learning what needs to be done.

Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.

The problem with most failing businesses I’ve encountered is not that their owners don’t know enough about finance, marketing, management, and operations—they don’t, but those things are easy enough to learn—but that they spend their time and energy defending what they think they know. The greatest business people I’ve met are determined to get it right no matter what the cost.

Page: 10

Do you have the drive it takes to find out what needs to be done and then the ability to focus on getting that done?

Feb 092013

The E-Myth Revisited.
Michael E. Gerber.
Google Books

I have read this book before but it was a long time ago. Hoping to get some good ideas and motivate myself at the office.

Book Posts

Book Info

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
Publisher: Harper Collins
Published: 03/03/1995
ISBN-10: 0887307280
ISBN-13: 978-0887307287
Started: 01/22/2013
Finished: 02/08/2013
Source: Mid-Columbia Library
Reason: Business Motivation
Format: e-book

Publisher Synopsis

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Author Info

Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine called him "the World's #1 Small Business Guru." He started over 40 years ago addressing a significant need in the small business market: businesses owned primarily by people with technical skills but few business skills, and no place to go to get meaningful help. Over the years, Michael E. Gerber's companies have helped tens of thousands of small business owner-clients to successfully transform their businesses into world-class operations.

Mr. Gerber's latest books are The Most Successful Small Business in the World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The E-Myth Chiropractor, The E-Myth Financial Advisor and soon to be released The E-Myth Landscape Contractor and The E-Myth Architect.

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