Mar 252013
 

The The Gamification Revolution.
Gabe Zichermann & Joselin Linder.
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If school work could be ‘gamified’ then learning would be so much easier. Now I have a business to run. What can I learn from game design, loyalty programs, and behavioral economics to boost customer interaction.

Book Info

The The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
by Gabe Zichermann & Joselin Linder
Publisher: McGraw-Hill
Published: 04/19/2013
ISBN-10: 0071808310
ISBN-13: 978-0071808316
Started: 03/26/2013
Finished: 04/20/2013
Source: NetGalley
Format: e-book

Publisher Synopsis

THE REVOLUTION WILL BE GAMIFIED

MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS–OR BE LEFT BEHIND

Gamification: It’s the hottest new strategy in business, and for good reason–it’s helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.

With The Gamification Revolution you’ll learn how top companies:

  • Recruit and retain the best talent from the gamer generation and beyond
  • Train employees and drive excellence with noncash incentives
  • Cut through the market noise and ignite consumer sales growth
  • Generate unprecedented customer loyalty without breaking the bank

 

Drawing inspiration from the most popular games of all time–from Angry Birds to World of Warcraft–the authors reveal the secrets of market leaders that you can apply immediately to your business.

As a bonus, the book gives you full access to The Gamification Revolution app–a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.

You’ll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm–in your employees and your customers. You’ll understand how game designers predict and motivate behaviors–and how you can get the results you want. You’ll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs.

It’s all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.

If you’re going to play the game, this is how you play it. To win.


Author Info

Gabe Zichermann is CEO of Gamification Co and Dopamine and is considered the world's foremost expert on designing engagement strategies for customers and employees.

Joselin Linder coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. She is a writer/contributor to NPR's This American Life and Morning Edition, AOL, and gamification.co.




My Social Media Links: Facebook; Google+; Twitter; Pinterest;

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