Sep 272012

Trust Me, I'm Lying.
Ryan Holiday.
Google Books

Just heard the interview of Ryan Holiday on Leo Laporte’s show, Triangulation. I loved the stories he told of how he, himself, manipulated social media and thereby traditional media to get attention for his clients. We must always remember that the ‘news’ is being sold to us and we can buy what we are being sold or always be checking if the emperor has any clothes.

Neither the book or ebook version is available at my local library yet so I placed a request for the book in their suggestion box as well as adding it to my ‘wish list’ just in case I run out of reading material and wonder what to buy next.

Book Info

Trust Me, I'm Lying: Confessions of a Media Manipulator
by Ryan Holiday
Publisher: Portfolio Hardcover
Published: 07/19/2012
ISBN-10: 159184553X
ISBN-13: 978-1591845539
Started: 12/07/2201
Finished: 12/31/2012
Source: Mid-Columbia Library
Reason: Heard Leo Laporte interview the author on the podcast Triangulation
Format: Hardcover

Publisher Synopsis
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.
In today’s culture…
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
Why am I giving away these secrets?  Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at

Author Info

My Social Media Links: Facebook; Google+; Twitter;

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